› DeSignDeSign
This section examines the conceptual tension between sign and design, positioning design as a practice that resists the stabilizing force of the sign. While the sign is traditionally associated with fixed meaning, mastery, and semiotic closure — often in service of progress and control — design, in this context, is understood as a mode of attunement to the unknown, the emergent, and the unresolved. Through a series of provocations and interventions, this section seeks to destabilize the traditional hierarchies of meaning embedded in the practice of design.
By interrogating the interplay of semiotic systems, language, and the material world, the work here challenges the notion of design as a linear process, proposing instead a more fractured, ambiguous approach.
This inquiry confronts the tension between what is designed and what is signified, exploring the boundaries between intention, interpretation, and emergence.
"Every great magic trick consists of three acts". (Christopher Nolan, The Prestige, 2006)
1. The first act is called ‘The Pledge’. The magician shows you something ordinary. But of course, it probably isn’t …
2. The second act is called ‘The Turn’. The magician makes this ordinary something do something extraordinary. Now you’re looking for the secret. But you won’t find it …
3. … that’s why there’s a third act called ‘The Prestige’. This is the part with the twists and the turns. Where lives hang in the balance. And you see something shocking that you’ve never seen before.
